My name is Christina Anderson, founder of WayMaker Fabrics. This is our story of why and how we launched our fabric company!
It all started about five years ago when I found out I was pregnant. We had just moved to a new state, and my husband suggested I start a hobby. I chose to break out the sewing machine I'd had for a couple years but only used a couple times. I didn't know what I liked to sew with and didn't even know about any of the fabrics that were for sale. I started my search to refine what I liked by buying mystery packs and clearance fabrics. I soon realized that I didn't really like most of the fabrics I was buying. The designs were basic, and the fabrics were low quality.
This launched my search for designs I loved, printed on quality fabric bases. I love the geo-style patterns and complex designs with unlimited colors that digital printing allows. Once I found some companies I liked, I started making clothes for myself and my son. The one thing I hated about buying beautiful digitally printed fabric was the wait time. I would have a project in mind, but by time I received my fabric, 4-6 mo later, I completely forgot what I wanted to make! I reasoned that this was just the way it was for nice fabric.
Fast-forward 3 1/2 years, our daughter was approaching 1 year old, our son is in pre-school and my husband asked what I'd think about doing when I get back into the work force. Did I want to return to banking, do something with my communications degree, possibly get some additional schooling for a career change? My response: I think I'd like to get into digital fabric printing!
My husband has a very innovative, entrepreneurial mind. "That's not possible" isn't in his vocabulary! So, he asked a few basic questions to flesh out what I was really thinking and started doing some research. Here's what we found:
Jeff came back a few days later with "Hey, are you serious about doing the digital fabric?" Because I've learned a few things.... if you want to do this, I think we should onshore production, seriously reduce the turn time from order to shipping, and go all American made. You could target a couple of weeks instead of months and I think that will really sell!
Fast forward another 7 months, to November 23, 2022, and we've officially launched WayMakerFabrics.com!
Over those 7 months we've:
Along the way we've become experts in sourcing high-quality American made fabrics, eco-friendly water-based inks, wonderful artists creating the art that's in my mind with their own unique God-given signature, and so much more!
That's our story! We're a family and business that honors Christ in all that we do - This business is meant to be missional at the core, which is a whole another story to read soon in the blog...Welcome to the WayMaker Fabrics family!